Ijoy Twist Ride

Now available in the UK - the Ijoy Twist Ride is the "in" exercise fitness machine.

Ijoy Twist Ride at UK Suppliers

I Joy Twist Ride at Boots  I Joy Twist Ride at John Lewis 

Ijoy Twist Ride Product Description

How often do I need to Twist with I Joy Twist Ride?

Half an hour on the iJoy Twist is equivalent to 80% of the recommended daily physical activity time. Break this up into just 4 or 5 seven-minute bursts a day, and reaching your half-hour is a doddle.

Does the I Joy Twist Ride burn calories?
Yes ? in fact, it?s even more effective at calorie-burn than the iJoy Ride. The iJoy Twist burns up to 76 calories every 15 minutes ? and you can do this while you?re watching TV!

What are the benefits to me?
The iJoy Twist targets the core muscles ? your abdomen and back. This means:
# increased core strength
# better posture
# improved balance
# finer co-ordination
# greater confidence
# more energy
# renewed vigour

What are my core muscles?
They're the group of deep muscles around your trunk and lower spine crucial to your core stability. Core stability training helps these muscles to control your lumbar spine more effectively. This is the part of your spine that carries the most body weight.

Key core muscles:

# Transversus abdominis (TA): Known as the 'corset muscle', this is the deepest of your abdominal muscles and runs from your side to your front.
# Multifidus (MF): A muscle deep within the spine that helps to stabilise your lower vertebrae.
# Internal oblique (IO): The deep muscle used for bending sideways and rotating your trunk.
# Paraspinal: Muscles that run parallel to and help support your spine.
# Pelvic floor: A sling-like muscle that runs from your pubic bone to the base of your spine. It's a key muscle for bladder control.

Why are they important?
Strong core muscles form the basis for almost every movement your body makes, supporting your spine and trunk when you?re walking, running, lifting and stretching. Healthy, well-toned core muscles mean greater strength, balance, posture, agility and co-ordination.


How it works by Mark Bailey*
The I Joy Twist Ride dynamically trains the internal and external oblique ab muscles in contralateral movement.

Your obliques on both sides are important for a trim waistline and posture. These muscles criss-cross: as you turn, one side contracts and the other expands. In the gym most people do this in an undynamic way (burning very few calories) by lying down.

The iJoy Twist is highly dynamic. At the end of each movement, the machine rapidly turns back again, so to stay on you have to work hard at the end of the movements as well as during. This means your neuro-response times are quicker.

Your muscles have to work or you fall off ? it?s that simple. When your obliques work contralaterally (together with the contraction of your Transverse Abdominus) - they get stronger. This means your waistline has to contract ? something that just doesn?t happen in lesser ab routines.

*Celebrity coach and trainer Mark Bailey has appeared all over the world on TV and radio, including BBC World, BBC One, Channel 4's Richard and Judy and the hit TV series 'The Biggest Loser'.
How to Use

How to use the I Joy Twist Ride

Twist every day in just a few 5-minute bursts.

* Twist when it suits you
* No special kit or clothing needed
* set up in seconds – just plug in and go

 
February 23, 2012
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